Blog
Insights & perspectives
Thoughts on B2B product strategy, market positioning, and building products that win.
Why Most Teams Get Product Positioning Wrong
Most teams only revisit their product positioning when sales slow down. At e-BO, it started differently — not with a new website or campaign, but with one sharp question: what is truly our sweet spot?
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What's Blocking B2B Product Teams?
We surveyed 67 product leaders about how their teams actually operate. The findings reveal that product knowledge quietly disappears, validation is slower than teams admit, and strategy keeps losing the fight against 'urgent'.
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What B2B Product Teams Actually Need in 2026
We asked product leaders what they need most. The answer wasn't more tools or AI — it's deeper customer understanding, faster validation, and more strategic time.
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