Insights & perspectives
Thoughts on B2B product strategy, market positioning, and building products that win.
Too many products get built because the technology is available, not because a genuine need exists.
Good product strategy starts with one honest question: Are we solving a real problem? Ronny, founding partner at Sweetspot, explains why that hasn't changed in 25 years.
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Product, marketing, sales. I've stood on every side of the table — and that changes everything.
A conversation with Koen, Partner at Sweetspot
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"I see myself as a builder — from idea to market"
A conversation with Dimitri, founding partner at Sweetspot. After almost 30 years across software engineering, product management, and business leadership, Dimitri shares what drives him — and why he's back to coding.
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From strategic insight to market impact: the selink story
How Sweetspot helped selink, an innovative Belgian startup, transform from a successful pilot into a scalable business with refined positioning, a new brand identity, and secured growth funding.
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From technical excellence to market leadership: the e-BO Enterprises story
How Sweetspot helped e-BO Enterprises transform their market approach, launch the Offinity brand, and position themselves as a digital leader in offshore wind energy.
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AI doesn't fix bad GTM. It amplifies it.
Everyone's talking about AI in go-to-market. But the winners aren't using AI to replace strategy — they're using it to execute strategy faster and smarter.
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What B2B Product Teams Actually Need in 2026
We asked product leaders what they need most. The answer wasn't more tools or AI — it's deeper customer understanding, faster validation, and more strategic time.
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