We turn software potential into market reality
We help B2B tech companies find the right problem to solve, shape a solution that wins, and tell a story that sticks. Whether you're just starting or need to accelerate.
Trusted by teams at
Every journey starts somewhere
We need to start something new
You have a technology, a business model, or just a strong hunch. Now you need to validate the opportunity and find the right problem worth solving.
- "We have a technology but no clear market yet."
- "We see a business opportunity but don't know how to start."
- "We have a hunch but need to validate it."
We need to pivot or accelerate
Your product exists but growth has stalled. The market isn’t responding. You need fresh eyes to find what’s broken and fix it.
- "We’re not growing as fast as we expected."
- "Our sales cycles are too long or too unpredictable."
- "We’re losing deals to competitors we should be beating."
We need specific expertise
You know what you need but don’t have it in-house. A fractional CPO, product strategist, or go-to-market lead—without the full-time commitment.
- "We need a product leader but can’t justify a full-time hire."
- "We need someone to run a critical project with a fixed scope."
- "We need a strategic sparring partner for our exec team."
From idea to market reality
We guide you through your journey — however far you need to go. Some clients need all three. Some just need us to jump in where they're stuck.
Discover your potential
Before you build anything, you need to know: what problem is worth solving? Who has it? Will they pay to fix it? We help you find answers — fast.
We dig into your market, interview potential buyers, stress-test your assumptions, and uncover the opportunity that's actually there.
Start with technology
“We built this capability—who needs it?”
Start with a market
“Offshore wind is booming—what can we offer?”
Start with a hunch
“There has to be a better way to do this.”
Shape a solution that wins
Now you know the problem. But how do you solve it in a way that beats alternatives, fits your capabilities, and makes commercial sense?
We help you design the solution, the business model, and the roadmap to get there. No 200-page strategy decks — just clear decisions you can act on.
Go to market with a story that converts
You have a solution. Now make the market care. We translate your complexity into clear value that makes buyers say yes.
Not generic marketing. This is product marketing rooted in deep technical understanding. We know your product because we helped shape it.
AI as a multiplier—for us and for you
How we use AI
AI-powered delivery
We use AI to accelerate our own work, delivering deeper insights and faster results at a fraction of traditional consulting costs.
- Market and competitor analysis in hours, not weeks
- AI-generated messaging and positioning drafts
- Rapid prototype of value propositions and narratives
- Data-driven validation of strategic assumptions
How we help you use AI
AI adoption for your teams
We help your product, marketing, and sales teams adopt AI tools and workflows that make them measurably more effective.
- AI workflow design for product and marketing teams
- Tool selection and integration guidance
- Hands-on training and prompt engineering
- Measurement frameworks to track AI impact
AI is a tool, not a shortcut. We combine AI capabilities with senior expertise to deliver results that pure automation cannot.
Not consultants. Not an agency.
Your strategic partners.
We speak both languages
Technology and business. Product and market. We bridge the gap that causes most B2B tech companies to struggle.
We see the whole system
Product, marketing, sales, and customer success. We don’t optimize one piece at the expense of another.
We stay until it works
No hit-and-run advice. We stay engaged through execution, course-correct when needed, and measure results.
Senior expertise, fractional cost
Access 50+ years of combined experience in product, commercial, and technology—without the overhead of full-time hires.
The track record
50+
Years combined experience
100%
Grant success rate
15+
Verticals served
3
Senior partners
Industries we serve
Former tech executives.
Now your strategic partners.
We've built products, scaled companies, and led commercial teams. We've seen what works and what doesn't from the inside.
Now we use that experience to help B2B tech companies like yours make the right strategic choices, faster.
Three partners with complementary expertise in product strategy, commercial growth, and technology leadership.
Koen Bas
Commercial & Sales
Dimitri Degraeve
Product & Technology
Ronny Dewaele
Product & Technology
Guy Van Wijmeersch
Senior Strategic Designer
Kristof Maddelein
Senior Copywriter & Marketeer
Delphine Declercq
Senior Visual & Digital Designer
Emma Dewaele
Junior Graphic Designer
Let's find your sweetspot
A 30-minute conversation to understand your situation and explore whether we're the right fit. No pitch decks. No obligations.
Eligible for KMO Portefeuille subsidy (up to 30% for small and 20% for medium enterprises).