What's Blocking B2B Product Teams?

We surveyed 67 product leaders about how their teams actually operate — not the frameworks they follow, but the day-to-day reality of building B2B products. The results are eye-opening.

The four patterns we keep seeing

Across all the teams we spoke to, four themes came up again and again:

1. Product knowledge quietly disappears

Critical insights about customers, markets, and product decisions live in people's heads rather than in shared, accessible systems. When team members leave or shift roles, that knowledge walks out with them.

2. Validation is slower than teams admit

Most teams believe they validate early and often. In practice, real validation — talking to customers, testing assumptions with market data — happens much later in the process than anyone would like to admit.

3. Cross-team collaboration still needs life support

Product, sales, and marketing teams operate in silos more often than not. The result? Misaligned messaging, duplicated efforts, and products that don't quite land with the market the way they should.

4. Strategy keeps losing the fight against 'urgent'

Teams know they should be working on strategic initiatives, but the constant pressure of urgent requests, bugs, and customer escalations means long-term thinking gets pushed to 'next quarter' — again and again.

40+ pages of practical insights

We've compiled all of this into a comprehensive discovery guide: "What's Blocking B2B Product Teams? Practical Insights for B2B Product Management in 2026." It's not a theoretical framework — it's real data from real product leaders about the challenges they face every day.

If you're leading a product team or working in B2B product management, this guide will help you benchmark where you stand and identify the areas where small changes can have the biggest impact.