We believe your business model is the product
Too many tech companies build first and figure out the business later. We flip that script. We help you design the business model, validate it in the market, and then build the right product to deliver on that promise — while always keeping sales and operations in the picture.
Your business model is the product
We don't just build software — we help you design the business around it. Technology is only as valuable as the model it serves.
Hands-on and pragmatic
We've built products, scaled companies, and led commercial teams. We bring the experience of doing, not just advising.
Multi-skilled by design
We blend technology, commercial strategy, and product thinking. Three perspectives, one aligned team working toward your success.
Former tech executives.
Now your strategic partners.
Koen Bas
Commercial & Sales
Business coach with deep expertise in strategic and operational sales & marketing leadership. Koen helps companies build commercial engines that drive sustainable growth.
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Dimitri Degraeve
Product & Technology
Strategic thinker and all-rounder in software solutions. Dimitri combines technical depth with visual storytelling to turn complex ideas into products people love.
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Ronny Dewaele
Product & Technology
Strategic product manager and serial entrepreneur. Ronny brings a venture mindset to every engagement, helping companies think bigger about their market potential.
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Guy Van Wijmeersch
Senior Strategic Designer
Innovation and design thinking veteran with decades of experience at Barco and beyond. Guy brings strategic design leadership that bridges creativity and business impact.
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Kristof Maddelein
Senior Copywriter & Marketeer
20+ years of B2B copywriting and content strategy. Kristof turns complex tech stories into compelling narratives that resonate with buyers.
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Delphine Declercq
Senior Visual & Digital Designer
Passionate designer and strategist with a strong foundation in graphic, web, and UX design. Delphine translates creativity into interactive, user-friendly experiences.
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Emma Dewaele
Junior Graphic Designer
Creative eye for visual storytelling and brand identity. Emma brings fresh perspective to every project, from print collateral to digital assets.
LinkedInCome visit us
Based in the heart of Belgium, we work with B2B tech companies across Europe. Drop by for a coffee, or let's connect remotely — whatever works best.
Address
De Cassinastraat 6D 1.08
Spiegelpark, 8540 Deerlijk
Belgium
Phone
+32 456 00 64 18Hours
Monday: 9am – 6pm
Tuesday – Friday: by appointment
Let's find your sweetspot
A 30-minute conversation to understand your situation and explore whether we're the right fit. No pitch decks. No obligations.
Eligible for KMO Portefeuille subsidy (up to 30% for small and 20% for medium enterprises).