sweetspot
For who

We help B2B tech companies at every stage

Whether you're a startup finding your first customers, a scale-up breaking through growth barriers, or an established company reinventing for the future—we've been in your chair.

Startups

We help transform ideas into market-ready solutions with clear value propositions.

You have the technology and the ambition, but need help finding product-market fit, validating your business model, and telling a story that makes investors and buyers act.

How we help

Business model discoveryProblem-solution fit validationGo-to-market strategyInvestor pitch & positioning

Scale-ups

We optimize business models, teams and processes, injecting expertise for rapid growth.

You've found traction but growth is stalling. Sales cycles are too long, positioning is unclear, or you need to professionalize your product and go-to-market approach.

How we help

Product strategy & roadmapPositioning & messagingSales enablementPricing strategy

Grown-ups

We jointly transform legacy products into modern software solutions with recurring revenue.

Your existing products serve customers well, but the market is shifting. You need to modernize, move to SaaS, or build new digital offerings alongside your legacy business.

How we help

Product modernization strategyBusiness model innovationTechnology advisoryOrganisation & process design

Investors

We assess software companies' potential through due diligence and help realize that potential.

You need an independent, experienced assessment of a software company's product, technology, and market position—before or after investment.

How we help

Technical due diligenceProduct & market assessmentPost-investment value creationStrategic audits
Case studies

Real stories, real results

See how we've helped B2B tech companies transform their products, positioning, and growth trajectory.

e-BO Enterprises — Offshore Wind Energy
Grown-upOffshore Wind Energy

e-BO Enterprises

Turning technical excellence into market leadership

e-BO had a powerful portfolio of digital solutions for offshore wind, but their story wasn't reaching its full potential. Technical complexity obscured their unique value, and fragmented branding made it hard for buyers to see the full picture.

Go-to-market strategyPortfolio restructuringBrand strategyMarketing collateral
Read full case study

Results

  • Launched the Offinity umbrella brand at Wind Energy Europe
  • Clear portfolio structure driving faster sales cycles
  • Strengthened international market position

The Offinity brand has given us more than identity — it's given us a platform for international growth.

Karel Buijsse

Karel Buijsse

Chief Product Officer, e-BO Enterprises

selink — Industrial System Engineering
StartupIndustrial System Engineering

selink

From promising pilot to scalable growth engine

selink had proven their technology could revolutionize how industrial companies handle system engineering data. But they needed help architecting a scalable solution, finding the right market fit, and crafting a go-to-market strategy that resonated with industrial leaders.

Solution architectureMarket fit analysisGo-to-market strategyBrand identity & website
Read full case study

Results

  • Refined solution architecture ready for scaling
  • Secured VLAIO growth subsidy funding
  • New brand identity, presentation, and website

Sweetspot's insights transformed our approach. They helped us see not just where we are, but where we could be — and exactly how to get there.

Recognize your situation?

30 minutes. No pitch. Just an honest conversation about where you are and where you want to go.

KMO Portefeuille registered — up to 30% subsidy available