What's blocking B2B product teams?
Practical insights for B2B Product Management in 2026. Based on interviews with 67 product leaders who shipped products, made mistakes, and learned what actually works.
71%
Time lost to meetings & fires
Product managers spend their days doing everyone else's job. Discovery gets the leftovers.
66%
Insights stored, never accessed
Teams save discovery work somewhere, then move on. Out of sight, out of mind.
44%
Failures from poor validation
Nearly half of product failures trace back to not understanding the real problem.
98%
No consistent info flow
Only 2% of companies have reliable information flow from product to marketing.
What's blocking B2B product teams
Practical insights for B2B Product Management in 2026
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40+ pages of real-world data
Discovery gaps
Why 75% of product leaders report strategic work getting crowded out by daily fires
Collaboration breakdowns
What causes friction between product, sales, marketing, and leadership teams
Knowledge loss patterns
How teams lose insights across disconnected tools and why 66% of discovery work is wasted
AI readiness outlook
What 72% of leaders expect from AI and why organizational clarity is the real competitive edge
Prioritization reality
How teams actually decide what to build next, and why the top 3 methods are all reactive
Go-to-market timing
When strategic messaging should start and why most B2B tech companies get the timing wrong
This report is for you if…
- Product managers and directors looking for benchmark data
- CPOs and heads of product shaping team strategy
- CTOs balancing technical and product priorities
- Founders and CEOs building product-led organizations
- Go-to-market and sales leaders aligning with product
Based on real interviews, not assumptions
We interviewed 67 B2B product leaders across Europe (81%), North America (14%), and Asia Pacific (5%).
Respondents span enterprise software, industrial manufacturing, professional services, energy, security, and automotive — from start-ups to grown-ups.
72% have 8+ years of product experience. These aren't junior opinions. These are battle-tested insights from people who've shipped real products.
67
leaders interviewed
35
questions asked
40%
response rate
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