# Sweetspot

> B2B product strategy and go-to-market experts based in Belgium, working across Europe. We help software-driven companies find the right problem to solve, shape a winning solution, and tell a story that sticks.

## Services
- [Product Strategy](https://sweetspotexperts.com/services/product-strategy): Market landscape analysis, buyer research, problem-solution fit validation, business model design, and strategic audits.
- [Solution Crafting](https://sweetspotexperts.com/services/solution-crafting): Business model innovation, solution roadmapping, AI-driven prototyping, operating model design, and technology advisory.
- [Product Marketing](https://sweetspotexperts.com/services/product-marketing): Go-to-market strategy, value proposition design, positioning, pricing strategy, and sales enablement.
- [Accelerate with AI](https://sweetspotexperts.com/accelerate-with-ai): AI-powered delivery and AI adoption guidance for product, marketing, and sales teams.
- [Fractional Leadership](https://sweetspotexperts.com/services/fractional-leadership): Embedded senior product and commercial leadership on a fractional basis.

## Case Studies
- [selink](https://sweetspotexperts.com/case-studies/selink): Helped an industrial IoT startup find product-market fit, refine solution architecture, and craft a go-to-market strategy.
- [e-BO Enterprises](https://sweetspotexperts.com/case-studies/e-bo): Go-to-market strategy, portfolio restructuring, brand launch, and sales enablement for a system integration company.

## About
- [About Us](https://sweetspotexperts.com/about): Team of 3 senior partners (Koen Bas, Dimitri Degraeve, Ronny Dewaele) with 50+ years combined experience across product, commercial, and technology leadership.
- [How We Work](https://sweetspotexperts.com/about/how-we-work): Our phased approach — Clarify, Shape, Grow.
- [Who We Help](https://sweetspotexperts.com/for-who): Software-driven B2B companies launching, scaling, or repositioning.
- [Blog](https://sweetspotexperts.com/blog): Insights on B2B product strategy, market positioning, and building products that win.

## Contact
- Email: info@sweetspot-experts.com
- Phone: +32 456 00 64 18
- Location: De Cassinastraat 6D 1.08, 8540 Deerlijk, Belgium
- [Book a meeting](https://sweetspotexperts.com/book)